Everyone has a story. How you tell it makes the difference!
Leaders need to be good storytellers because a well-crafted story resonates with the audience long after it’s been told. The human brain loves stories. Think about all the family stories that have been passed down from generation to generation. Well-developed, character-driven stories with emotional content result in a better understanding of the key points a leader wishes to make and enables better recall of these points weeks later. People remember stories that have an emotional impact on them. If they can relate to the hero or heroine, they are more likely to connect to the story and personalize it. Before there can be a hero or heroine, some sort of tension or challenge that changes or embraces them has to occur. That’s the beginning of a well-constructed story. In this Master Class, you will learn how to better incorporate storytelling in your leadership practice.
- Evaluate the effectiveness of storytelling in the practice of leadership.
- Differentiate the truths versus the myths of storytelling as a leadership tool.
- Examine the finer points of creating effective stories for leadership.
- Illustrate the comprehension of leadership storytelling through the sharing of a video story with the class.
Course Audience: Anyone interested in better utilizing storytelling in their practice of leadership.
Click on the “Enroll Now” button below and you will receive your course access code at least 48 hours before the course begins.
US$280 US$140 (save 50%). All transactions securely processed through PayPal.
All Master Class participants receive 6-months access to the
Leadership Resources Library.